Citigroup launches AI tools "AskWealth" and "Advisor Insights" to modernize its wealth management services.
The bank's proprietary AI is now operational for 175,000 employees across 80 countries.
Citi plans to replace Meta Llama models with Google's Gemini for its AskWealth tool to enhance client service.
Leadership is exploring "agentic AI" for more autonomous banking solutions.
AI and tokenized assets are being considered for a major post-trade market transformation.
Citigroup is making a hard pivot into AI, launching a pair of new wealth management tools it calls "gamechangers" as part of a high-stakes bet to move past what its own CEO described as "decades of underinvestment" in technology. The rollout includes a generative AI assistant named "AskWealth" and a market-update dashboard called "Advisor Insights."
Company-wide blitz: The new platforms are just one part of a wider AI strategy. The bank's proprietary AI is now live for over 175,000 employees in 80 countries, an initiative spearheaded by a trio of the bank's senior executives.
Swapping the engine: The bank is also iterating quickly on its tech stack. Citi plans to swap out the Meta Llama models currently powering its AskWealth tool for Google's Gemini in the coming months, CX Dive reports. According to the bank, the goal is to help its advisory teams resolve client inquiries faster.
Enter agentic AI: The company's ambitions go beyond just internal tools. An internal memo, first reported by Business Insider, revealed that leadership is already exploring "agentic AI"—a more autonomous form of artificial intelligence they believe could transform the bank.
Citi is using AI not just as a productivity tool but as a central pillar of its urgent modernization push, aiming to leapfrog the legacy tech issues that have previously led to regulatory fines. The bank is also looking at how AI, combined with tokenized assets, could drive a major post-trade shakeup in the markets. Meanwhile, Citi recently added AI-powered automation for fraud detection and other services to its commercial banking platform, showing the initiative's broad reach across the company.
